Entertainment - #SectorUpdates
The OTT market in India is projected to grow from $2.6 billion in 2022 at 20-23% CAGR to $11 billion in 2030. The key driver of the growth will be the SVoD segment, expected to grow from 85–90 million subscriptions in 2022 to 160–165 million subscriptions in 2027. Interestingly, Subscription-led Video-on-Demand platforms (SVoD) will make up 55-60% of overall OTT revenue in India by 2030. Additionally, increase in digital consumption has been outstripping all other segments. For instance, on an average, digital video was consumed for 3-3.3 hours per day in 2022 compared with 2.1-2.2 in 2019. By 2027, 16-18% of all households in India will have connected devices against 8-10% in 2022. The continuous rise of regional content is another success story here, as these languages make up 35% of viewership share on OTT platforms.