Advertising - #SectorUpdates
The Indian advertising market will reach $11.1 billion in 2022, boosted primarily by growth of digital advertising which will reach 31.6% and growth of television advertising which are projected to grow at 14.5% this year. TV advertising is estimated to reach over Rs 43,000 crore by 2026. After the US, Japan, China, and the UK, this will make India the fifth-largest TV advertising market globally. TV advertising would increase by 23.52 percent from Rs 35,270 crore in 2022 it would reach Rs 43,568 crore in 2026. The Indian online advertising industry is anticipated to grow at a CAGR of 12.1% and reach Rs 28,234 crore by 2026. The fastest growth rate is predicted for advertising expenditures in India, which would increase by 15.2% in 2023 and 15.7% in 2024. Indian advertising sector will expand at a 16% CAGR in 2022.