Consumers are once again moving towards high-value packs in fast-moving consumer goods category
Consumers are once again moving towards high-value packs in fast-moving consumer goods (FMCG) category. According data analysed by Bizom, a platform that automates retail execution at 7.5 million kirana stores, reveals a shift in consumption towards high-value packs. The YoY growth in July for the high-value packs in FMCG was 8.5%. The strong demand witnessed…